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Wieso MILLENNIALS für banken wichtig sind

Sie sind die größte Zielgruppe weltweit

2 billion millennials worldwide
75% of workforce by 2025
$3.4tn annual earnings by 2018

jedoch lehnen sie tarditionelles "banking" ab

71% would rather see a dentist
80% no retirement account
73% favor FinTech alternatives
33% believe they won't need a bank in the future

es gibt unzählige bequemere alternativen

6500 estimated number on FinTech companies in 2015
43% millennials using at least 2 FinTech products in the last 6 months
$4.6tn projected revenue losses from Banks to FinTech

5 Kritische Fragen, wenn es um die Planung für MILLENNIALS geht

How are you budgeting for digitalization?
Can you monitor, model and forecast the P&L?
Can you project the balance sheet impact of declining services fees on non-interest revenue?
Can you analyze customer-level profitability?
How agile is you planning system?

Ihre millennial-ready Planungs Checkliste

Your millennial-ready planning checklist
eBook: Planning in banks

Planung in Banken: 5 Wege, um für Millennials zu planen

In diesem eBook erfahren Sie wie die Finanzateilung für diese einzigartige Zielgruppe planen kann und wie Sie ein "Millennial-Ready" Planungsmodell erstellen.


Thematic Investing, “Generation Next – Millennials Primer”, May 2015  /  ADWeek, “Infographic: Why Millennials Are Losing Interest in Banks”, October 2015  /  The Millennial Disruption Index,  /  Bloomberg Business, “Millennials Ditch Big Banks and Go Local With Their Money”, November 2015  /  Bank Director, “2015 Growth Strategy Survey”, August 2015  /  The Economist Intelligent Unit, “The disruption of banking”, 2015  /  McKinsey & Company, “Strategic Choices for banks in the digital age”, January 2015  /  The Globe and Mail, “Banks could lose 60% of retail profit to tech startups: study”, September 2015  /  Global Treasury Intelligence, “Study shows banks find legacy technology systems inadequate”, September 2015 / How To Budget For Workforce And Customer-Facing Technologies In 2015 And Beyond, January 2015